Case Studies

Company Background:

Hairgenix is a popular premium hair and beauty salon based in Delhi, India. The salon provides a range of services to clients, including haircuts, styling, coloring, and treatments. Hairgenix Salon is known for its high-quality services and personalized attention to clients.

Client Profile:

Hairgenix Salon had been in business for almost a year and had established a loyal customer base. However, the salon wanted to expand its reach and attract new clients to its business. The salon had recently opened a second location in GK-1 and needed a cost-effective marketing solution to promote its new location and services.

Challenge:

Hairgenix Salon wanted to increase its brand awareness and attract new customers to its two locations. The salon had a limited marketing budget and needed a marketing solution that would provide a high return on investment.

Solution:

Hairgenix Salon partnered with Projek Consultants to create a comprehensive social media marketing strategy that would help the salon achieve its marketing goals. The team at Projek Consultants created a variety of social media ads, creative content, and reels that would appeal to Hairgenix Salon’s target audience.

Social Media Marketing:

We created a social media marketing campaign that targeted potential customers on platforms such as Facebook, Instagram, Twitter, and GMB. The team developed creative content that highlighted the salon’s services and showcased the personalized attention that clients receive at Hairgenix Salon.

Social Media Ads:

Projek Consultants created a series of eye-catching social media ads that featured Hairgenix Salon’s services and its new location in GK-1. The ads utilized strong calls-to-action and included a variety of visual elements that helped the ads stand out in users’ feeds.

Reels:

We created several reels to showcase the salon’s services and the personalized attention that clients receive. The reels were designed to be engaging and informative, highlighting the salon’s expertise in hair styling and beauty services.

Results:

After implementing Projek Consultants’ social media marketing strategy, Hairgenix Salon saw a significant increase in website traffic and customer inquiries. The salon’s website traffic increased by 70% and customer inquiries increased by 50% within the first three months of implementing the strategy.

Conclusion:

By partnering with Projek Consultants, Hairgenix Salon was able to expand its reach and attract new customers to its two locations. The salon’s social media marketing campaign helped drive significant traffic to its website and positioned the company for sustained growth in the future. Hairgenix Salon was pleased with the results of the campaign and plans to continue working with Projek Consultants to further enhance its online marketing efforts.

Company Background:

Anytime Fitness GK-II is a popular gym located in Greater Kailash II, Delhi. The gym provides a range of fitness services to clients, including personal training, group fitness classes, and equipment for strength and cardio workouts. Anytime Fitness GK-II is known for its 24/7 accessibility and personalized approach to fitness.

Client Profile:

Anytime Fitness GK-II had been in business for several years and had established a loyal customer base. However, the gym wanted to expand its reach and attract new clients to its business. The gym had a limited marketing budget and needed a marketing solution that would provide a high return on investment.

Challenge:

Anytime Fitness GK-II wanted to increase its brand awareness and attract new clients to its gym. The gym had previously relied on word-of-mouth referrals and walk-in customers to generate new business, but wanted to explore new marketing strategies to grow its customer base.

Solution:

Anytime Fitness GK-II partnered with us to create a comprehensive social media lead generation campaign that would help the gym achieve its marketing goals. Our team created a variety of social media ads for lead generation that would appeal to Anytime Fitness GK-II’s target audience.

Social Media Marketing:

We created a social media marketing campaign that targeted potential customers on platforms such as Facebook and Instagram. The team developed creative content that highlighted the gym’s services and showcased the personalized attention that clients receive at Anytime Fitness GK-II.

Lead Genaration:

We created a series of lead magnets, such as free fitness assessments and workout guides, that incentivized potential customers to provide their contact information. These lead magnets were promoted on social media and designed to capture potential customers’ interest and encourage them to inquire about the gym’s services.

Results:

After implementing Projek Consultants’s social media lead generation strategy, Anytime Fitness GK-II saw a significant increase in customer inquiries and new memberships. The gym received over 100 inquiries and generated 15 new memberships within the two-month period of the campaign.

Conclusion:

By partnering with us, Anytime Fitness GK-II was able to expand its reach and attract new customers to its gym. The lead generation campaign helped drive significant interest in the gym’s services and positioned the company for sustained growth in the future. Anytime Fitness GK-II was pleased with the results of the campaign and plans to continue exploring new marketing strategies to further enhance its online marketing efforts.

Company Background:

Golden Harrier School is a leading educational institution located in Sonipat, Haryana. The school offers a range of academic programs for students from kindergarten to Higher Secondary, including extracurricular activities such as sports, music, arts, NCC. Golden Harrier School is known for its excellent academic record and personalized approach to education.

Client Profile:

Golden Harrier School had been in operation for several years and had established a reputation for quality education in the region. However, the school was facing increased competition from other institutions and needed to attract more students to maintain its enrollment levels. The school had a limited marketing budget and needed a cost-effective solution to increase its admissions.

Challenge:

Golden Harrier School needed to increase its brand awareness and attract more students to its academic programs. The school had relied on traditional marketing methods such as banners and flyers in the past but wanted to explore new digital marketing strategies to reach a wider audience.

Solution:

Golden Harrier School partnered with us to develop a comprehensive social media marketing campaign that would help the school achieve its marketing goals. We created a variety of social media ads and creative content that would appeal to the school’s target audience.

Social Media Marketing:

Our team had created a social media marketing campaign that targeted potential students and their parents on platforms such as Facebook, Instagram, and Twitter. The team developed creative content that highlighted the school’s academic programs and showcased the personalized attention that students receive at Golden Harrier School.

Ad Campaign:

We created a series of social media ads that promoted the school’s academic programs, extracurricular activities, and campus facilities. The ads were designed to capture the attention of potential students and their parents and encourage them to inquire about the school’s admissions.

Results:

After implementing the social media marketing campaign, Golden Harrier School saw a significant increase in inquiries and admissions. The school received over 50 inquiries and generated 17 new admissions within the first month of the campaign.

Conclusion:

By partnering with Projek Consuntats, Golden Harrier School was able to increase its brand awareness and attract more students to its academic programs. The social media marketing campaign helped drive significant interest in the school’s admissions and positioned the school for sustained growth in the future. Golden Harrier School was pleased with the results of the campaign and plans to continue exploring new marketing strategies to further enhance its online marketing efforts.